Warning Signs Your Website Is Offering A Poor User Experience
“User experience” – the two words all website owners need to be concerned with. If you’re not providing a good user experience, you are not using the incredible platform that is the World Wide Web to its full potential.
The important thing to remember is that user experience is something that needs to be continually worked on. Your website may have provided an incredible user experience a year ago but if you have not updated it since, you certainly won’t be providing a good user experience now.
So, how can you tell whether or not your website is hitting the mark? Let’s take a look at some of the clear signs that your website is providing a poor user experience and needs to be updated…
Your website does not look good on smaller devices
If your website is not responsive in 2018, you really need to take a good, long look at your online efforts. Depending on the nature of your company, between 40 and 60 per cent of your website traffic is going to come from people using tablets or mobile phones. If your website does not look good and act impeccably on these smaller devices, both search engines and human users are going to pass you by. Investing in responsive design is a necessity. This ensures that your website loads optimally irrespective of the device it is being used on. You should view your website on a mobile phone now. Are the images, calls-to-action, and text out of sequence? Are some images enlarged? Are some elements too small? Does your website even struggle to load? If you have answered ‘yes’ to any of these questions, you need to make some changes.
You are failing to generate new leads online
This is another clear indicator that you have a big problem with the user experience of your website. Your website should be your company’s premium marketing tool. It should grow your business, create new leads, and generate new sales, and it should do this on a daily basis. If it is not, there is a problem. The most successful websites with the best user experience are those that feature helpful links to the most critical pages, prominently placed calls-to-action, precise and short contact forms, and well-designed landing pages. You need to make a change if your website is not generating conversions, leads or sales. What are your competitors doing better than you? This is always a good starting point to learn more about where you are going wrong.
Your website is slow to load
Google pays a lot of attention to how quickly your website loads. Use a tool like PageSpeed Insights, which is provided by Google, to test your website. How long does your homepage take to load? If it takes over three seconds with a good Internet connection, you definitely have a UX problem and you need to fix it. There are numerous ways you can do this, from upgrading your web host to compressing your media files. The key is to speed up your website without diminishing quality or functionality.
Your website looks out-of-date and old fashioned
You should look at the websites you are competing with and ask yourself an honest question. Does your website look as good as theirs? Perhaps you cannot be objective! Not to worry, ask your friends or colleagues. Tell them to be honest. Good design may be timeless, but our view of what looks good can often be defined by progress and taste. First impressions are everything, so if your website looks old and boring, your user experience is going to suffer dramatically.
You have been receiving warnings of attack and/or lots of spam mail
This one is pretty self-explanatory. There is no denying that cyber attacks are on the rise. It seems that a day does not go by without news of a data breach. Online security is more important than it ever has been because the threat of a breach is very real. If you have been receiving a lot of spam mail, as well as warnings of a threat, this indicates your website is not secure, which is a huge problem. If you were to suffer a breach, this can be very difficult to come back from. Not only would your reputation be in tatters, but also you would owe a lot of money in the form of fines and compensation.
You still use Java and Flash
Do you still use Java or Flash elements on your website? If so, you need to finish reading this article, and start re-designing your website as soon as possible. Why? Because you are way, way behind the times! Not even Chrome supports Flash now, and mobile devices most certainly cannot handle either software. The web has moved on, and you need to as well. The best website builders today enable you to create impressive websites without relying on Java or Flash
You do not rank high for your most important keywords
The final indicator that your website provides a poor user experience and needs to be changed is if you are failing to generate traffic from your most vital keywords. If this is the case, you most certainly need to think about refreshing the text on your most vital pages, whether this means an edit or a complete re-write. You need to make sure your text is constructed in a manner that is more search-engine friendly. Optimisation cannot be overlooked, even if it does require a lot of work.
So there you have it: hopefully, you now have a better understanding regarding the different signs that indicate your website is providing a poor user experience. If you have noticed any of the signs that have been mentioned above, there is no need to start panicking, but you do need to make some changes. After all, if you do not, you will never be able to reach the targets you have set yourself online.