Reasons Your Website Is Turning Away Your Customers
You know that having a website is an important asset for your business. However, if you have very low conversion rates, or have been seeing a steady decrease in traffic it might be time to fix your website.
The web is constantly evolving, and your site needs to be up to the current web standards and user preferences if you want to keep your visitors happy. Below you’ll find a series of problems that a lot of websites currently fall victim to. If you’re committing any of the following mistakes it’s important to fix them as soon as possible.
Slow Loading Speeds
Most web users are becoming more and more accustomed to fast loading speeds. This means that when your site loads slowly you’re testing your visitor’s patience. In most cases they’ll hit the back button, instead of waiting for the site to load.
Having a website that loads slowly can also lead to lowered search engines rankings, as Google factors in page loading speed into their search engine rankings algorithm.
Put simply, your website must load quickly and cater to the fastest internet connections.
No Mobile Optimization
Our world is becoming increasingly mobile. Mobile Internet usage is only continuing to increase and it shows no sign of slowing down. So, if your site isn’t optimized for the mobile web your users aren’t even going to attempt to navigate your website.
When creating a separate mobile website, or are optimizing your current website it’s important that you consider every possible interactive element and piece of your website. For instance, some ads may not display properly, so you’ll want to ensure they won’t display on certain screen sizes.
Stock photography is dead. If you’re using dated stock photos your visitors will be able to tell and it will make your website feel cheesy. However, keep in mind that not all stock photography will have a negative impact on your website.
Using images is a great way to create a more emotional experience for your user, but just make sure they’re high quality, unique, and showcase your actual business or products.
Keyword Stuffed Copy
Over a decade ago you could get away with having walls of keyword stuffed text across your website. Most web copy was written for the search engine robots, not human beings. However, those times are long gone and your copy needs to reflect this.
If your web copy speaks to the search engines more than your readers, you’ll actually see your rankings start to decline. Keywords are still important, but even more important is making a connection to your visitors.
The only way to do this is to write copy that’s geared towards your visitors and their needs.
Too Much Clutter
When it comes to your website less is always better than more.
Even though it can be tempting to hit your visitors with everything at once, and embed interactive widgets, this will lead to nothing but overwhelm. Think about your visitor every step of the way, and engineer your site towards the best user experience for them.
By taking time to fix the mistakes above, your site will start to see higher levels of traffic, and increased levels of engagement across the board.